February 04 2016
Elmira College’s Office of Career Services will be hosting Build Your Brand Workshop featuring businessman and musician, Andy Hilfiger of Andy Hilfiger Entertainment, on Friday, February 5 at 4:00 p.m. in Stephans Lounge, Meier Hall.
Born and raised in Elmira, NY, Andy Hilfiger has been surrounded by music and fashion his entire life. He’s known for developing several brands and extensions of other brands, including Jennifer Lopez’s fashion and fragrance business plus lifestyle brand at Kohl’s, the development and launch of both Adam Levine and Nicki Minaj’s brands for K-Mart, along with his contribution to the rise of the Tommy Hilfiger brand.
Hilfiger’s fusion of fashion and music has turned passion into profitable ventures, styling everyone from The Ramones to Kid Rock to Michael Jackson. This wealth of knowledge and experience in building brands, performing music, and styling celebrities inspired Hilfiger to launch his own luxury brand, Andrew Charles New York. Students with interests in business, marketing, the arts, entertainment and entrepreneurship are strongly encouraged to attend.