May 19 2016
Alison M. Wolfe, Associate Professor of Marketing, was recently named a recipient of the “Best Paper in Track, Marketing Education, The John Berens Marketing Education Award” for her research paper entitled, “Student and Client Perceptions of Experiential Learning for Marketing Education with Two Non-profit Organizations,” at the MBAA International - Marketing Management Association Conference in Chicago, April 13-15.
The award marks the third time Wolfe has received a “best paper award” at the MBAA International - MMA Conference. In February 2013, Wolfe received the “Best Paper in Track, Consumer Behavior,” for her paper entitled, “The Brand Image of the United States: A Global Student Perspective,” and in 2006 was bestowed with the “Best Paper in Marketing Education” award for her paper entitled, “Differences in Student Perceptions of Service Quality and Classroom Environment for Excellence in Teaching.”
MBAA International, originally founded in 1964 as the Midwest Business Administration Association by a group of professors from leading Midwestern universities including Indiana University and the University of Kansas,
stands for a high quality, high value, multidisciplinary gathering of leaders from around the world with almost a half century of history to present and receive useful research, share effective pedagogy, and network in a fun and familiar setting.
The Marketing Management Association has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a Spring Conference held in Chicago to discuss groundbreaking scholarly research and a Fall Educators’ Conference to share knowledge in teaching effectiveness and ideas for professional development.