April 14 2017
This week’s #SoaringToSuccess takes to New York City and a start-up business called, Lemonsqueeze, LCC. Marcus Astesana '17, a finance and international business double major, interned at the company and learned a great deal about how foreign countries enter and expand in the United States.
Let’s head to the Big Apple and learn more from Marcus…
Lemonsqueeze is a market expansion platform that helps European companies to quickly establish and scale their businesses in the United States. Their mission is to make U.S. entry as simple, fast, and successful as possible for both start-ups and mature companies that have done well in their domestic market and now want to grow internationally.
This internship related to both of my majors and I was able to apply the knowledge I’ve gained from courses with Professor Alison Wolfe and Dr. Robert Irons into practice. I also learned new skills and received real-life working experience in one of the world’s most influential cities.
Lemonsqueeze is a mix of an accelerator and an incubator that takes a fee or equity in the firm for its services. Because it is an incubator, most of Lemonsqueeze’s clients have their offices in the same location, allowing Lemonsqueeze to constantly and instantly assist their clients as they work side-by-side.
Lemonsqueeze office where Marcus worked.
As a start-up intern, I did many of the tasks associated with market expansion. I worked mostly with different tech start-ups and European SaaS companies supporting them with sale cycle research and analysis. My largest project was with AIMS Innovation, a Norwegian SaaS company, and creating an online dashboard showing key performance indicators for their American sales team.
I learned many new skills throughout my time at Lemonsqueeze and it was fun to take what I learned in the classroom at Elmira College and apply it to the field in the real world. This internship gave me a much better understanding of the process foreign companies have to go through when entering the U.S. market and what barriers they have to overcome. I was able to grow my professional network, establish new connections, and make new friends.
Lastly, I learned many new skills and increased my knowledge of business processes, sales activities, customer relationship management (CRM) systems, and evaluating businesses’ financial health and growth potential.
I want to thank alumni Matthew Hayes '02 for helping me get in touch with Lemonsqueeze and Professor Alison Wolfe for supporting me throughout the internship process.